Delivering the New Normal

Transitioning Your Small Business to Delivery- a Fluid Truck Share Resource Guide

As businesses adapt to these changing times, many are switching to digital ordering and delivery or pickup for their goods. Growth is evident in consumer and commercial delivery services from food service delivery, CSAs, groceries, freight and equipment delivery, and other local deliveries by small businesses. A recent snapshot of data from Rakuten Intelligence shows that ‘buy online pickup at store’ and delivery grew 210% week over week. At Fluid Truck Share, we’ve seen a corresponding demand increase for commercial vehicles to fulfil these deliveries.

As Fluid facilitates many of the last mile deliveries in the US, we’ve put together this handy guide for how to transition your business to delivery and considerations to make along the way.

Getting Started

It is more important than ever to think about your customers’ experience in this new landscape and to make a plan to respond. In the past, you might have had a storefront with your goods neatly showcased or a perfectly laid out menu with enticing smells. Now, the customer consideration and buying process has completely changed. Some initial questions to kick off the thought process include-

  • Let your customers know you’re still there
    You’ve done a good job of building affinity for your business and your customers want to support you. As you transition to delivery, let your customers know that you appreciate their support more than ever. Let them know how they can support you and your team in the short term. One option to earn revenue during this period is through gift card sales. Adding a little incentive on top never hurts.
  • What is triggering the need to place the order?
    Is it an immediate need (hunger), weekly planning (grocery, meal prep), or more longer term planning (bulk food / supply buys, new appliances)? Aligning customer needs and problems with solutions is the oversimplified way to success.
  • How are your customers paying?
    Cash and card handling can expose health risks with human contact and collecting payment up front also brings financial risk with unfulfilled orders
  • What is your distribution plan?
    Take out, curbside pickup, in store pickup, curbside delivery, in home delivery, mail/packaged delivery are the primary distribution options for your goods. 
  • How do your customers know about these new options?
    Leverage your customer database. Definitely send an email out to your customers, but as I’m sure you’re experiencing as well, inboxes are cluttered with COVID-19 announcements. Think of ways to break through the clutter. Some possible options include SMS messaging, digital advertising and retargeting, video conferencing, etc.

Taking Orders

Are you trying to grow your business and reach new customers? Meet your customers where they already are through existing marketplaces like Instacart, Amazon, Doordash, Postmates, Grubhub, etc. Prospective customers may already use these websites or have these apps already installed and seeing your listing can lead to new business.

If you’re trying to convert your existing customer to online order placement, a marketplace is definitely an option, but you might want to update your current website to take orders or facilitate orders over the phone. Shopify, Square, Squarespace are some of the leaders in this space that have features to help facilitate online orders for delivery from your own website.

There’s no single strategy for order placement. Think about your customers’ needs to find what works best for your business.

Booking Delivery Vehicles using Fluid Truck Share

This is where Fluid Truck Share comes in. We’re here to help if you’re facilitating your own deliveries or if you’re a driver or delivery service professional working with the marketplaces or delivery companies. Using your personal vehicle for deliveries can lead to liabilities with insurance and the goods you carry, not to mention wear and tear on your vehicle. Fluid provides a wide variety of commercial vehicles for instant booking to pick up and drive within 3 minutes for any of our passenger vehicles, pickup trucks, cargo vans, and large box trucks. 
Fluid vehicles of all types are dispersed throughout your city and with an easy pickup process, we save you time over standing in line at the rental office. See available vehicles in your area now.

Dispatching Orders

If you’re using a marketplace like Instacart, Shipt, Postmates, or Doordash they’ll usually facilitate the delivery for you. Other services will facilitate the delivery for you for a fee including Dispatch, Deliv and Task Rabbit all hopefully fulfilling your order using a Fluid vehicle. If you’re sending packages you can schedule pickups or drop off at the major carriers like USPS, UPS Store, and Fedex Office.
Using 3rd party services to facilitate and dispatch orders can eat into your margins. If you’re using your own team to deliver local items, all you need is a Fluid truck or cargo van and an optimized route for deliveries. With a large number of orders it can be difficult to optimize a large number of orders. There are some tools out there to help optimize your efforts including Routific, RouteXL, and even MapQuest.

After the Delivery

If you have the ability to personalize and offer quick reorder options, return engagement and ordering with your store will rise. Retaining these customers is key, so it is more important than ever that their experience with your company is stellar. Once you provide that stellar service, make sure to ask for a referral. Referrals and word of mouth marketing are the most long lasting and cost effective growth strategy.

Finding Equilibrium

Now more than ever it is important to meet the customer where they are – at home. Fluid is there to help your business make the transition to delivery seamless and to save you time. Check out Fluid Truck Share to book a vehicle and get those deliveries on your customer’s doorsteps.

Stephen Joos is the Head of Product for Fluid Truck Share.

Photos: Yu Hosoi, Nathan Dumlao

Need a truck? Borrow it!

Whether you’re gearing up to move to your new apartment, make a big run to Home Depot for your next DIY project, or an Amazon Flex driver ready to deliver, you need the right vehicle (and your hatchback is just not going to do the trick). Fluid Market peer-to-peer truck share to the rescue! Whatever job you have to tackle, you can borrow the truck you need on the Fluid Market truck share app starting as low as $5/hour. No more awkwardly asking your neighbor to borrow their truck, and no more standing in line for hours at an expensive corporate truck rental company. Fluid Market saves you time and money by helping you find the vehicle you need in just a few clicks.

Borrowing a truck on Fluid Market is easy and quick:

  1. Download the Fluid Market truck share app on the App Store or Google Play.
  2. Sign up and upload a picture of your driver’s license, a quick selfie, and your credit card information. The first time you rent, we’ll verify your driver’s license and credit card, which generally takes just a few minutes.
  3. Search for the vehicle you need by category, location, and availability.
  4. Reserve your truck!

Vehicle pick up and drop off is also a piece of cake. Once you reserve a vehicle, we’ll send you the vehicle’s location and specific instructions both via email and in the app. At pick up and drop off, you’ll be asked to take pictures of the interior and exterior of the vehicle to share the vehicle’s condition. Throughout the reservation, you can communicate with the lender directly through the in-app messaging feature.

Want to learn more? Check out our borrower guidelines.

Welcome to the truck sharing revolution and our Fluid Market community! #TruckYEAH

College students get their move on with Fluid Market

College students move a whole lot — into and out of the dorm, into off-campus housing, and back home at the start of the summer. Fluid Market offers a great way for students to save time and money as they transition to a new dorm, apartment, or shared house with their friends. Students can find the truck they need to get the job done with just a few clicks on the Fluid Market app, starting as low as $5/hour. We take the stress out of truck rental so students can get back to the important stuff — hitting the books!

We’re so excited to feature Emma, a student at the University of Colorado, who rented a small box truck on Fluid Market for her recent move into her new apartment. Emma picked up the box truck super early in the morning to start her move, taking advantage of the 24/7 accessibility of the vehicle. With a little muscle help from her friends, Emma completed her move in one day, and saved hundreds of dollars by using Fluid Market.

“Renting a truck on Fluid Market couldn’t have been easier and saved me a ton of cash,” shared Emma, a student at the University of Colorado. “I downloaded the app and found the perfect truck just a couple of miles from where I live. I’ll definitely use Fluid Market truck share for my next move.”

Whether you’re tackling your first move or your tenth, hack your next moving experience by using Fluid Market to find the right vehicle at the lowest cost. Download the app today to get started!

Moving mulch sucks. Fluid Market truck share to the rescue. #TruckYEAH

Sprucing up your yard? Borrow a truck on Fluid Market to help you with all of your gardening needs. And don’t risk losing your phone in six bathtubs of gorilla fur bark mulch. #TruckYEAH

Download Fluid Market today on the App Store or Google Play.

Moving furniture sucks. Fluid Market truck share to the rescue. #TruckYEAH

Let’s be real: moving furniture sucks. Especially when you’re creating modern art towers on top of very small hatchbacks. Fluid Market truck share is here to make your life easier. Next time you’re in moving day mode, borrow a truck when and where you need it, starting as low as $5/hour. You’ll thank us for saving your windows from shattering.

Don’t let friends smoosh your cupcakes. #TruckYEAH

Fluid Market is here to serve the almost 30 million small business owners across the US who need the right vehicle to get the job done. Take our friends at Valhalla Cakes in Denver, who make exquisite cakes and cupcakes, and need to deliver their delicacies to their clients just as beautifully as they came out of the oven. For that kind of job we recommend a cargo van, available for as little as $5/hour on Fluid Market, instead of this (admittedly very cute) ’78 Volkswagen beetle.

Find the vehicle you need on Fluid Market, and don’t let your friends smoosh your cupcakes.

 

Forget the tie. Dad wants a truck.

It’s time to break out of old school Father’s Day gifts. For real…who needs another tie, one more set of tongs for the grill, or more golf tees? This Father’s Day, give Dad the gift he actually wants: hassle-free truck rental on Fluid MarketGot a Dad that isn’t into trucks? No problem, we’ve got those Dads covered, too, with some unforgettable options. Just keep reading.

 

Top 5 Trucks

Here are our top five truck picks for Dad, so he can tool around the neighborhood in style this Father’s Day.

  1. Dodge Ram Driven by the most loyal half-ton pick up owners. Starting at just $6/hour.
  2. Ford F-150 Great performance and efficiency. Starting at just $5/hour.
  3. Chevy Silverado The most dependable full-size pickups on the road. Starting at just $5/hour.
  4. Toyota Tacoma Built for the endless weekend. Starting at just $5/hour.
  5. GMC Sierra Serious horsepower. Starting at just $5/hour.

 

And for those Dads that aren’t truck fans, here are two awesome options that will no doubt earn you first prize with your Pops, and some unforgettable photo ops for the ‘Gram.

School Bus

Throw Dad a tailgate party for Father’s Day with the whole family in this short school bus that seats up to 14 people. $249/day – click here

 

Tesla

Let Dad experience the future of driving, complete with awesome Falcon Doors on the Model X. Starts at $249/day – Click here

 

Whatever your vehicle of choice, our Fluid Market team wishes all of the awesome Dads out there a fantastic Father’s Day.

Download the Fluid Market mobile app on the App Store and Google Play.

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